NelsonJ Salon - GHL Lead Intake & Marketing Automation
Built a complete GoHighLevel lead intake and marketing automation system to handle Meta Ads leads, automate coupon distribution, send internal SMS alerts, and schedule follow-up marketing campaigns.
Detailed Overview
I implemented a GHL lead-capture and marketing automation system integrated with Meta Instant Forms API. When a user submits an ad form, I set up webhooks to instantly ingest data into GHL, triggering lead tagging and auto-generating pipeline opportunities.
I built a custom coupon logic workflow on the backend: selected winners automatically receive a 20% discount code with scheduled bi-weekly email reminders to incentivize redemption. Simultaneously, I designed internal workflows to route SMS notifications to staff for rapid follow-up, and enrolled prospects in scheduled drip nurturing campaigns.
Project Details
Client
NelsonJ Salon (Beverly Hills, CA)
Duration
Live Setup
Technologies
Key Objectives
Automate lead
Automate lead capture from Meta Instant Forms directly into GoHighLevel CRM
Implement automatic
Implement automatic tagging and pipeline opportunity creation for organized tracking
Send automated
Send automated email confirmations to leads immediately after form submission
Configure real-time
Configure real-time internal SMS alerts for team members upon lead arrival
Build a
Build a custom 'Winner Workflow' that dynamically issues 20% discount coupons to selected leads
Develop automated
Develop automated bi-weekly email reminders to maximize coupon redemption rates
Establish a
Establish a scheduled marketing campaign sequence to nurture leads in the pipeline
Provide a
Provide a scalable automation framework for future customer journeys and promotions
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